How to name a startup

Name your startup without overthinking every syllable.

Use a simple process: define the promise, generate lots of options, filter for clarity, then check the names people can remember.

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A simple startup naming process

Start by writing the customer, the problem, the result, and the product category. Generate names from each angle, then compare which names feel most memorable and useful.

Customer angle: names that speak to who you serve.
Problem angle: names that hint at the pain you remove.
Outcome angle: names built around the desired result.

Do not chase perfect too early

The early goal is range. Generate enough names to spot patterns, then narrow the list using pronunciation, differentiation, domain options, and whether the name still fits the future company.